Meet the team · Home Service Studios
Meet the team.
Every video on this site was written, shot and cut by people you could actually meet, not a vendor network stitched together per project.
Leadership
The people steering the work
Craig Balog
CofounderCraig began his Hollywood career in 2018, working as a camera production assistant on shows like American Idol, Dancing with the Stars, America's Got Talent, and The Masked Singer. When COVID shut down Hollywood in 2020, he pivoted to creating content for a home service brand whose business remained open.
Over two years working alongside the business, Craig discovered a passion for telling the stories of people in the trades. He connected naturally with hardworking, blue-collar business owners and began applying a Hollywood approach to showcase their teams.
That passion led him to partner with Seth, his best friend from film school, to build Home Service Studios. Together, they developed a distinct cinematic style that makes contractors look like movie stars while highlighting the people behind their businesses. Craig is grateful to every client who has trusted them to tell their story.
Seth Yeager
CofounderSeth came up on set. Camera, electrical, cinematography and stunts: he has done it all across film and television. His work includes The Chosen and many independent films. On The Shop, he was first assistant director. That production standard is what he brought to contractors as a cofounder of Home Service Studios.
The crew
The same people who write, shoot, cut and post your work today are the ones you would meet on set or in a review call.
Yoni Paz
Creative Director and ProducerYoni learned video where attention is the only currency. He spent a decade in the creator economy, shaping original ideas and monetization strategies for full-time creators. In that world, one rule decides everything: if people stop watching, the money stops. Yoni brings that rule to every video we make for home service brands.
Paloma Barros
Social Media DirectorPaloma's approach to social media is rooted in understanding people. What captures their attention, what keeps them watching, and what ultimately makes them connect with a brand. Her academic and professional experience across different countries has given her a unique perspective on audiences, consumer behavior, and digital content. Her work combines creative direction, organic social strategy, and performance insights to create content that has generated millions of organic views for our clients and built stronger connections between brands and their audiences.
Sergy Olkowski
Post Production SupervisorSergy lives where raw footage becomes a finished story. With a background in editing, motion design, and 3D animation, Sergy builds the custom tools and workflows that keep production fast without cutting corners.
