Case 01 · Home services · Reach
A1 Air Conditioning.
2.26M views in six months.
Ongoing Social Media Packages work on their organic short-form video. A Tucson HVAC company with 9,200 followers. In their first six months with us, seven reels passed 100,000 views and three passed 400,000. That is roughly 2.26 million views, in a market of one million people. And those are only the seven biggest. Every other video we posted in those six months added views on top.
How it worked
The problem
A crowded market where every company looks the same.
Local service advertising is interchangeable. Same vans, same promises, nothing anyone would repeat.
What we changed
Treat the service call as a premise. The best-performing spot frames a technician alone in a dark attic like the cold open of a horror film.
What happened
1,100 shares on the lead reel. Audiences passed it along themselves, which is the premise working rather than the media budget.
The reels
The seven biggest reels from their first six months. Every one clears 100,000.
The lead reel frames a technician alone in a dark attic like the cold open of a horror film. It was shared 1,100 times, which is the shape of the whole account: one breakout carried by a premise, and a tail that still outperforms the market.
Under a minute and six questions. A real person answers within one business day, about your market rather than with a template.