Case 02 · Home services · Reach
Bee Right There.
Nearly 4x the views in three weeks.
Bee Right There Heating & Air was already posting almost every day from Atascadero, on California's Central Coast. Hardly anyone was watching. We changed what they posted, not how often. In the first three weeks, their posts were seen nearly four times as often. One reel has since passed 1.2 million views. Their hometown has about 30,000 people.
How it worked
The problem
Posting every day and reaching almost no one.
In the three weeks before we started, they published 46 posts. Together, those posts were seen 27,851 times. That is about 600 views a post. The effort was there. The posts just gave nobody a reason to stop scrolling.
What we changed
Not the schedule. The ideas. We made their posts entertaining. Each reel starts from a moment homeowners and techs recognize, like skipping the manual or climbing a sketchy ladder. People watch to the end. Then they send it to a friend.
What happened
In the next three weeks, 57 posts were seen 106,439 times. That is about 1,870 views a post. Likes, comments, shares and saves went from 843 to 6,634. New followers went from 21 to 78. In January and February 2025, three reels passed 300,000 views each. The biggest has passed 1.2 million.
In Mike's words
On the Service MVP podcast.1:33
“We would get to the customer's home and it was like they already made their mind up that they were going to purchase from us.”
Same schedule, different ideas
24% more posts. 3.8 times the views.
Posts+24%
9 to 31 Aug 202446
1 to 23 Sep 202457
Times seen3.8x
9 to 31 Aug 202427,851
1 to 23 Sep 2024106,439
Likes, comments, shares and saves7.9x
9 to 31 Aug 2024843
1 to 23 Sep 20246,634
New followers3.7x
9 to 31 Aug 202421
1 to 23 Sep 202478
Three reels past 300,000 views
What it did for them
A small-town HVAC company became one people pass around. Their town has about 30,000 people. A reel with more than a million views is attention local advertising rarely reaches. Every one of those views carried the Bee Right There name.
Figures from the account's own analytics for 9 to 31 Aug 2024 and 1 to 23 Sep 2024; reel views as reported in early 2025. Top reel's current views from Instagram, 6 Oct 2026. Atascadero population: 29,773 (2020 Census).
Under a minute and six questions. A real person answers within one business day, about your market rather than with a template.